FRUIT SMASH
VISUAL DESIGN | PACKAGINGNew Belgium Brewing Company sought to expand their Fruit Smash hard seltzer lineup with the new Citrus Cooler flavor.
Our task was to design visuals and packaging that capture the bold, fresh flavors while maintaining the brand’s fun and irreverent spirit. The result is a playful yet striking design that perfectly complements the vibrant energy of the product.