AURIA
BRAND IDENTITY | VISUAL DESIGN | PACKAGING | STRATEGYWe created a beauty and skin care brand called Auria. Through in-depth research and consumer studies, we developed a brand strategy and mission of prioritizing self-care and its impact on overall wellness, and defined the core brand foundational elements including messaging framework, visual identity, typography, color palette, and brand guidelines. We also designed a 3-in-1 device that provides microdermabrasion, kinetic toning, and pore extraction.